I hate lazy journalism

So I was reading about my hometown favorite college football team on ESPN.com this morning and I came across this sentence:

"Now, the Tigers just have to do it all over again, only better. And they'll have to do it without a few key figures from last year's team, and with an even bigger target on their backs."

This is a supremely lazy statement for a journalist to write in a college football preview piece. One could write that sentence about almost any team, in any league, in any given year. With free agency in the pros, and with the pressure to go pro at the collegiate level, it is very rare, if not impossible, for every team to have every "key figure" back, every year. The part about doing it "all over again, only better", goes for any team that has a great year, but doesn't win the championship in any sport. I don't know what to make of the "even bigger target" because in college football with the one loss and you are out of the national title picture set up, every team has a huge target on for every game.

I just wish the sentence was more informative and not so much just filler.

Poor editing ESPN.com, poor poor editing.